How to Build a First-Party Data Strategy for Performance Marketing ? (Cookieless Era)
Introduction: The Moment Performance Marketing Quietly Changed For a long time, performance marketing felt like something you could almost “predict,” especially for any Digital Marketing Agency in Ahmedabad trying to scale campaigns with consistency. You would run ads, track users through cookies, analyse behaviour across platforms, and gradually improve performance over time. It wasn’t perfect, but it was stable enough to build serious growth strategies around it. If something worked, you could double down on it. If something didn’t, you

